I am reading way too much into this.
This collar follows no protocol. It doesn’t mean you’re a slave or a boy, just that you like to play.
Wear this collar proud whether you’re a daddy, boy, top, bottom, dom or submissive.
Hmm. Is someone just getting creative with their copy (almost certainly) or is Mr. S taking charge of "how things work" (probably not)? Don't we need to stop worrying about how other people are doing things (yeah, we do)?